PURE by Justin Alexander

More and more brides are feeling the need to go 'green' for aspects of their wedding. Invitations that are bio - degradable, and favors such as donations or seeds are becoming popular as environmental issues become more public.
Justin Alexander introduced a new line of 13 wedding dresses under the 'green' line in 2009. PURE provides brides with an eco friendly, organic and biodegradable option when shopping for dresses. The fabrics used to create these dresses are entirely organic; these pure silks and cottons have been produced without any harmful chemicals or dyes. Each dress from the organic wedding dress collection is 99% biodegradable, allowing it leave a virtually invisible footprint after the wedding!

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